| | Manuscript Collection | Requires cookie* | | 1 | Title: | Wattenmaker Advertising Records
| | | | Creator: | Wattenmaker Advertising | | | | Dates: | 1931-1949 | | | | Abstract: | Wattenmaker Advertising evolved from a business enterprise founded by Jacob Wattenmaker (1894-1968), a Cleveland, Ohio, area businessman and philanthropist. Wattenmaker began his career as owner of a wholesale dry goods store in Cleveland in the 1920s. He then became merchandising manager of Bailey Co., a clothing store. In 1932 he founded his own chain of dress shops and was later named managing director of the Cleveland Fur Institute and Executive Secretary of the Cleveland Fashion Institute. He was a lecturer in merchandising, commerce, and public relations at several area schools, including Fenn College, Cleveland College, and John Carroll University. Subsequently, Wattenmaker opened a public relations and merchandising counseling office which evolved into Wattenmaker Advertising, Inc. after World War II. Wattenmaker Advertising specialized in food and real estate campaigns. Some of its larger campaigns were for the Northern Ohio Food Terminal, the Dry Cleaners Guild, and Zinner's, a flower shop. In 1965, Wattenmaker Advertising won the first Cleveland Advertising Club's Horace C. Treharne Medal for its campaign for the Sandusky Distributing Co. Following Jacob Wattenmaker's death in 1968, control of the company was given to his son, James. The collection consists of advertisements, press releases, pamphlets, newspaper clippings, and scrapbooks. | | | | Call #: | MS 5113 | | | | Extent: | 0.21 linear feet (1 container and 1 oversize folder) | | | | Subjects: | Cleveland Fashion Institute -- Advertising | Zinner's Flowers (Cleveland, Ohio) -- Advertising | Advertising agencies -- Ohio -- Cleveland. | Advertising -- Florists -- Ohio -- Cleveland. | Advertising -- Floral products -- Ohio -- Cleveland. | Advertising -- Clothing and dress -- Ohio -- Cleveland. | Advertising -- Fashion -- Ohio -- Cleveland. | Advertising -- Ohio -- Cleveland. | Jewish businesspeople -- Ohio -- Cleveland. | University Circle (Cleveland, Ohio) -- History.
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| Manuscript Collection | Requires cookie* | | 2 | Title: | Halle Bros. Co. Records
| | | | Creator: | Halle Bros. Co. | | | | Dates: | 1891-1982 | | | | Abstract: | The Halle Brothers Company (1891-1982), a department store known for high quality merchandise and superior service, began on February 7, 1891 as a small hat and fur shop operated by brothers Samuel H. (1868-1954) and Salmon P. Halle (1866-1949). It was located at 221 Superior Street near Public Square in Cleveland, Ohio. They purchased the business from Captain T. S. Paddock. In 1893 the business was moved to Euclid Avenue and East 4th Street due to a need for more space. It was also around this time that women's ready to wear clothing began to be carried by the store. In 1902 the company was incorporated, changing its name from Halle Brothers to The Halle Bros. Co. The store continued to grow, adding both space and departments. A new building was constructed at Euclid and East 12th Street where the company moved in 1910. An addition was opened in 1914 allowing for the addition of new departments including furniture, toys, and sporting goods. In 1921 Salmon P. Halle resigned as president to devote himself to philanthropic work and other private interests. Samuel Halle then became president. By 1927 a new building, the Huron-Prospect store was opened in the Playhouse Square district. Branch stores were opened in Erie, Pennsylvania, in 1929 and Canton, Ohio, in 1930. Although losses did occur during the Depression, business bounced back after World War II allowing Halle Bros. Co. to open suburban branches, beginning with a Shaker Square store in 1948. Walter Halle, son of Samuel, became president in 1946 and Samuel moved to the position of chairman of the board. There was also expansion to their main downtown Euclid Avenue store which was completed in 1949. Problems began to arise in the 1960s stemming from their over-expanded downtown store and sales competition from stores such as the Higbee Co. and May Co. In 1970 Halle Bros. Co. was merged with Marshall Field and Company of Chicago. Operations continued to decline and Chisholm Halle, son of Walter who had become president in 1966, resigned in 1974. Medium-priced goods were introduced but failed help the stores and in 1981 they were sold to Associated Investors Corporation which closed or sold all stores in 1982. The collection consists of advertisements, annual reports, articles of incorporation, a book draft, brochures, bylaws, cash books, certificates, charts, constitutions, correspondence, diaries, forms, guest books, handbooks, journals, leases, ledgers, lists, magazine articles, manuals, memoranda/notices, minutes, newsletters, newspaper clippings, notes, a play script, press releases, reports, sales data, scrapbooks, and tax records. | | | | Call #: | MS 5112 | | | | Extent: | 13.27 linear feet (11 containers, 32 oversize volumes, and 2 oversize folders) | | | | Subjects: | Halle Bros. Co. | Marshall Field & Company. | Department stores -- Ohio -- Cleveland. | Department stores -- United States -- 20th century. | Department stores -- Employees -- Ohio -- Cleveland. | Department stores -- Ohio -- Cleveland -- Marketing. | Advertising -- Ohio -- Cleveland. | Sales promotion -- Ohio -- Cleveland. | Retail trade -- Ohio -- Cleveland. | Retail trade -- United States -- 20th century. | Clerks (Retail trade) -- Ohio -- Cleveland. | Women clerks (Retail trade) -- Ohio -- Cleveland. | Women employees -- Ohio -- Cleveland. | Industrial relations -- Ohio -- Cleveland. | Industrial recreation -- Ohio -- Cleveland. | Shopping -- Ohio -- Cleveland -- History.
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